mardi 6 avril 2010
vendredi 26 mars 2010
Democrats Do Best Among Generation Y and Baby Boomers
La génération X est plus conservatrice. Les boomers et la génération Y sont plus à gauche. Les problèmes d'emplois, les difficultés à faire sa place au soleil, tous ça rend-il plus conservateur et plus imperméable à la misère des autres? On pourrait le penser. Et il me semble que c'est pareil chez nous. (JMR)
May 8, 2009
Democrats Do Best Among Generation Y and Baby Boomers
Republicans do better among Generation X
PRINCETON, NJ -- Although Democrats currently enjoy a party identification advantage over Republicans among Americans at every age between 18 to 85, the Democrats' greatest advantages come among those in their 20s and baby boomers in their late 40s and 50s. Republicans, on the other hand, come closest to parity with Democrats among Generation Xers in their late 30s and early 40s and among seniors in their late 60s.

Gen Y a Generation Apart
Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone - according to Forrester Research's 2008 North American Technographics Benchmark survey, MarketingCharts reports.
But what sets Gen Y apart is its technology use, a generational analysis of the survey results, 'The State Of Consumers And Technology: Benchmark 2008,' found.
forrester-technographics-benchmark-survey-overview.jpg"
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Generation Y's goal? Wealth and fame - USATODAY.com
Ask young people about their generation's top life goals and the answer is clear and resounding: They want to be rich and famous.
RELATED: Gen Y's attitudes differ from parents'
'When you open a celebrity magazine, it's all about the money and being rich and famous,' says 22-year-old Cameron Johnson of Blacksburg, Va. 'The TV shows we watch — anything from The Apprentice where the intro to the show is the 'money song' — to Us Weekly magazine where you see all the celebrities and their $6 million homes. We see reality TV shows with Jessica and Nick living the life. We see Britney and Paris. The people we relate to outside our friends are those people.'"
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Generation Y biggest user of libraries: survey | Reuters
Generation Y biggest user of libraries: survey
A woman stands among the bookshelves in the main reading room of The New York Public Library, December 14, 2004.
Credit: Reuters/Mike Segar
WASHINGTON (Reuters) - More than half of Americans visited a library in the past year with many of them drawn in by the computers rather than the books, according to a survey released on Sunday.
Of the 53 percent of U.S. adults who said they visited a library in 2007, the biggest users were young adults aged 18 to 30 in the tech-loving group known as Generation Y, the survey by the Pew Internet & American Life Project said.
Who is Generation Y?
Issue 2 - 2001
Workplace Visions
The New Workforce Forget about the baby boomers. Quit thinking about Generation X. U.S. employers are about to be faced with a new set of employees whose influence will be greater than that of the two previous generations combined. Whether they are called Generation Y, the Millenials, or echo boomers, the members of this demographic group have the potential to significantly shape the workplace over the next decade as they embark on their careers. Who is part of this new workforce? What are the forces that are shaping it? What will this workforce contribute to the workplace and what will it demand in return? How can employers smoothly integrate Generation Y into their operations? The following analysis provides employers with a glimpse into their future. Who is Generation Y? |
mardi 16 mars 2010
Monitor: The net generation, unplugged | The Economist
The net generation, unplugged
Technology and society: Is it really helpful to talk about a new generation of “digital natives” who have grown up with the internet?
Mar 4th 2010 | From The Economist print edition
Totally different from previous generations—or just younger?
THEY are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics."