Gen Y a Generation Apart

Forrester Technographics Benchmark Survey: Gen Y a Generation Apart - MarketingVOX: "Forrester

Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone - according to Forrester Research's 2008 North American Technographics Benchmark survey, MarketingCharts reports.

But what sets Gen Y apart is its technology use, a generational analysis of the survey results, 'The State Of Consumers And Technology: Benchmark 2008,' found.

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